To celebrate the 25th year of UTC's arts sponsorship, we commissioned original pieces by Alex Katz, Gary Hume and Lisa Sanditz. And then we commissioned Sky High to convert the fine art into hand-painted wall murals, turning downtown NYC into a public art gallery.
 

We bought a bit of traditional media to let people uptown know what to look for and where.

We also bought geo-targeted space in "artsy" mags to give away limited edition prints.

And made a small batch of hand-bound art books to commemorate the 25 years.