To attract New Yorkers and not just tourists to Dr. Seuss's story as a musical, we created a nontraditional campaign that called on City folk to CATCH THE GRINCH before he stole the whole town. 

A NY Post Wrap alerted people to the presence of the thief.

We sent reporters a big wrapped gift box with a little handwritten letter inside.

Guerilla campaign to raise awareness for what he's capable of and what you should do about it.

Actual Grinch sightings were not uncommon. 

People who shot the grinch and uploaded the pic to the site got a free ticket to the show.

You know he's really here when he's stolen the back of his own Marquee.