We Do It For Georgia
Source – http://vimeo.com/82201787
Whatever Director
To raise awareness for precision medicine – the big bright future of care that will treat each human with individual accuracy, rather than as a general data point of disease – we created MeForYou.org, which asked individuals to contribute to the cause by dedicating themselves to the one person for whom they'd do anything to hurry the future of medicine forward faster.
A spot that humanized UCSF by introducing Georgia, the girl for whom the entire enormous medical organization itself commits its efforts everyday.
meforyou.org asked you to consider the most important person in your life and to submit a digital poster of dedication to their future health. Your image and their name joined the others in an interactive collage of humanity. The site also provided information about precision medicine, its benefits and how your efforts can continue to solve a big problem with little human acts.