To connect the struggling brand to their core audience of thirty something middle American guys who rejected the whole world of haute couture, we created THE REFUGE FROM FASHION, a campaign that shared real relevant stories with our audience, without a single photograph.

Print

The Look Book was a full graphic novel.

Shirtboxes, distributed to dry cleaners, ensured you always got back Perry Ellis, regardless of what you dropped off.

The living Shirt box tradeshow experience.